What Makes a Great App Explainer Video?

With so many apps, the launch of a new one should generate as much awareness and enthusiasm as possible, and explainer videos for apps are uniquely tailored to showcase mobile or desktop applications in action.

Great App Explainer Video can build up initial excitement, provide key information, and maintain that excitement until the app’s launch time and beyond!

A clear, engaging voiceover can make a big difference in how your audience understands and connects with your app. Whether for a corporate demo, startup pitch, or user-friendly tutorial, a professional voiceover brings clarity, credibility, and impact to your message so viewers don’t tune out.

A short, engaging app explainer video can showcase core features, benefits for your target audience, and easy-to-follow step-by-step instructions in a way that grabs attention and drives action. With the right professional voiceover, you can hold users’ interest and guide them seamlessly toward downloading, installing, updating, subscribing, or making a purchase. Whether you’re promoting a mobile app, SaaS platform, or business software, an explainer video helps potential users understand why they need your app and how to use it effortlessly.

Real Voice Actors still beat out AI

The best investment for App Explainer Video Voiceover is a human voiceover from a real person guiding them vs a generic machine-voice reading predictably off a script.

You may save a little money settling for an overused AI voice with comically hit-or-miss pronunciation that sounds like anything else on social media, but the true cost is an easily forgettable video, losing credibility, and missing an opportunity to connect with your audience.

AI voiceover is amazing but still limited. Even the largest and most diverse database of AI voices struggles with authentic accents and dialects in real conversations. When it comes to nuanced reads and emotional connection, don’t leave your app’s first impression to a generic AI sound. Real actors can add range, adjust tone, and incorporate notes, while AI can only be slightly tweaked.

A professional voice actor can make the most of those precious marketing video seconds

Demonstrating the app’s user interface, design, and functionality.
Showcasing how the app solves specific user problems.
Simplifying complex app features and related terms.
Showing where and how to download the app.
Introducing recommended updates, and keeping users informed.
Stand out in a competitive mobile app market.

Professional doesn’t mean stiff or boring, it can mean a casual, conversational, and even humorous voiceover keeping viewers entertained while informing.

Why Choose a Professional Voice for Your App Explainer Video?

Did you know that people remember 90% of the information presented in an engaging explainer video? A professional voiceover adds personality, clarity, and a human touch, making your app’s message more effective than text and images alone. Professional Voiceover Boosts App Engagement & Downloads

As someone who loves discovering and recommending great apps, I know the power of a well-crafted explainer video. They can be an effective shorthand for getting an app’s value across, highlighting key features while keeping it concise.

The most effective app promos feel like a trusted recommendation from a friend—clear, engaging, and easy to follow, and convey a “valuable key insights from a real user” feeling. A friendly, approachable voiceover helps users navigate your app’s setup and features without feeling overwhelmed, whether you’re marketing to industry professionals or everyday consumers.

It helps to have a friendly voice walk you through a demo of how an app works and what to expect from set-up to power use, without being intimidating or pushy, while making sure it’s all easy to follow and understand. I think that’s true whether you’re marketing to professionals in a specific field or casual consumers in general.

A positive, informative, professional, approachable, and encouraging voice can do that.

A voiceover can help viewers do less work figuring out what your app is all about.
A voiceover can speak to a target audience’s needs so they fall in love with an app.
A voiceover can address any concerns or questions users are likely to have.
A voiceover can convey trust, convert and retain new users, or re-engage current users.
A voiceover that’s fun or relatable can Increase social media shares
A voiceover can Improve call-to-action (CTA) outcomes
There are also fun ways to promote apps that may include memorable character voices.

As a professional voice actor for app videos, I perform the right tone for your app.

A fun, energetic voiceover can highlight an app’s playful personality, while a calm and relaxed voiceover may be more persuasive for a different kind of app. I collaborate with clients to find the right tone, style, and approach through notes or direction. My skill as a versatile voice actor means knowing how to adjust to align with your brand, reinforce the message, and tell its specific story.

Images alone can be powerful, but images and words together can be a dream team!

No matter what the approach of the overall app marketing and promotion is (inspiring, hilarious, a relatable testimonial, completely conversational like I’m talking to a friend, seriously informative, an authoritative expert, or an announcer with a classic sales pitch), my goal is to always make the app compelling to the audience.

Diversity in App Explainer Videos

A voice that resonates with different backgrounds, ages, and experiences makes an app feel inclusive, accessible, and trustworthy to a broader user base. I have a Neutral American sound but can add nuances to connect with a wider audience in an authentic and relatable way.

As a Black female voice actor, I understand the importance of inclusive and relatable voices. I use my wide and adaptable range—whether you need a youthful, urban tone to engage specific audiences or a mature, professional delivery for corporate and business apps— to find just the right style for your video.

Diverse voice talent that reflects the real users helps brands connect. As a New York Voice Actor, I can’t help but keep it real! Users are not only more likely to engage when they hear a voice that reflects their own experiences but prioritizing diversity in voiceover casting helps your message resonate with a variety of demographics.

Let me showcase how your app is unique, with my unique voice representing it.