App Explainer Videos

What Makes a Great App Explainer Video?

With so many apps, the launch of a new one should generate as much awareness and enthusiasm as possible, and explainer videos for apps that incorporate a professional voice actor are uniquely tailored to showcase mobile or desktop applications in action.

Whether conversational or corporate, a great App Explainer Video Voiceover can build up initial excitement, provide key information, and maintain that excitement until the app’s launch time and beyond!

I provide explainer video voiceovers for diverse global clients. This includes educational programs, pop culture brands, and nonprofits, as well as health organizations, financial technology (fintech), cutting-edge entertainment, and more.

Captivating Users with the Right Voice

Need a voiceover that makes your app explainer video stand out? An engaging voiceover keeps users listening. Whether for a business demo, startup pitch, or user-friendly tutorial, a professional voice actor brings clarity, credibility, relatability, and impact to your message so viewers don’t tune out.

The right voice, in a short explainer video, can showcase core features, benefits for your target audience, and easy-to-follow step-by-step instructions in a way that grabs attention and drives action.

My voice has been used to hold users’ interest and guide them seamlessly toward downloading, installing, updating, subscribing, or making a purchase. Whether you’re promoting a mobile app, SaaS platform, or business software, my explainer video voiceover helps potential users understand why they need your app and how to use it effortlessly.

Real Voice Actors still beat out AI

The best investment for an explainer video is a real human voiceover guiding them vs a generic machine voice reading predictably off a script. You may save a little money settling for an overused AI voice with comically hit-or-miss pronunciation that sounds like anything else on social media, but the true cost is an easily forgettable video, losing credibility, and missing an opportunity to create interest with your audience. 

AI voiceover is impressive but still limited. Even the largest and most diverse database of AI voices struggles with authentic accents and dialects in real conversations. When it comes to nuanced reads and emotional connection, don’t leave your app’s first impression to a generic AI sound. A human voice can empathize with a listener’s needs. Real actors can add range, adjust tone, and incorporate notes, while AI can only be slightly tweaked at best.

A voice actor makes the most of your precious marketing video seconds

• Demonstrating the app’s user interface, design, and functionality.
• Showcasing how the app solves specific user problems.
• Simplifying complex app features and related terms.
• Showing where and how to download the app.
• Introducing recommended updates and keeping users informed.
• Inspire increased conversions, brand awareness, and quick installations.
• Stand out in a competitive mobile app market.

Using a professional voiceover doesn’t mean stiff or boring, it can mean a casual, inviting, conversational, and even humorous narration, keeping viewers entertained while informing. No matter the vocal style, I focus on the human nuances that get audiences to connect.

Why Choose a Professional Voice for Your Explainer Video?

Did you know that people remember 90% of the information presented in an explainer video? A voice actor adds personality, clarity, and a human touch, making your app’s message more effective than text and images alone, boosting app engagement and downloads. They are affordable, effective, and can turn wordy explanations into 30 seconds to 3 minutes of attention-grabbing visual storytelling.

Images alone can be powerful, but images with words are a dream team!

As someone who loves discovering and recommending great apps, I know the power of a well-crafted explainer video that feels trustworthy. They can be an effective shorthand for getting an app’s value across, highlighting key features while keeping it concise. A trusted voice can be a bridge between a great app and satisfied new users.

Voiceover That Amplifies Your App’s Appeal

The most effective app promos feel like a trusted recommendation from a friend—clear, easy to follow, and convey a “valuable key insights from a real user” feeling. An informative, approachable, and encouraging voice helps viewers navigate your app’s setup and features without feeling overwhelmed, whether you’re marketing to industry professionals or everyday consumers.

It helps to have a friendly voice walk you through a demo of how an app works and what to expect from set-up to power use, without being intimidating or pushy, while making sure it’s all easy to follow and understand.

This is true whether you’re marketing to pros in a specific field or everyday users.

• Voiceover helps viewers figure out what your app is all about.
• Voiceover can speak to a target audience’s specific needs.
• Voiceover can address concerns or questions users have.
• Voiceover can convey trust, convert retain, or re-engage users.
• Voiceover that’s fun or relatable can increase social media shares
• Voiceover can improve call-to-action (CTA) outcomes
• Memorable character voices are also a fun way to promote apps

As a voice actor for app videos, I perform the right tone for your message.

A fun, energetic voiceover can highlight an app’s playful personality, while a calm and relaxed voice may be more persuasive for another app. I collaborate with clients to find the right tone and approach through notes or direction. My skill as a versatile voice actor means knowing how to adjust to your brand and reinforce its message, telling its specific story.

Vocal Versatility: Matching Your App’s Unique Style

No matter what the approach of the overall app marketing and promotion is (inspiring, hilarious, an honest testimonial, completely conversational like I’m talking to a friend, seriously informative, an authoritative expert, or an announcer with a classic sales pitch), my goal is to always make the app compelling to the audience.

Diversity in Explainer Videos

 A voice that resonates with different backgrounds, ages, and experiences makes an app feel inclusive, accessible, and trustworthy to a broader user base. I have a Neutral American sound but can add nuances to connect with a wider audience authentically.

As a Black female voice actor, I understand the importance of inclusive and relatable voices. Using my wide and adaptable range—whether you need a youthful, urban tone for social media or a serious delivery for corporate and business apps— I find just the right style for your video.

I personally appreciate hearing a female voiceover in explainer videos, which can be an advantage, particularly in traditionally male-dominated fields, by offering a fresh perspective and creating a more inclusive viewing experience, signaling that the information is for everyone, regardless of gender.

Diversity reflects actual users and helps brands make an impact. As a New York Voice Actor, I can’t help but keep it real! Audiences are not only more likely to engage when they hear a voice that reflects their own experiences, but prioritizing diversity in voiceover casting helps your message resonate with more downloaders and diverse demographics.

Let my unique voice showcase your unique app!

Need a voice for your Explainer Video?

If you need a Software Explainer Voice, a Mobile App Voiceover, or an App Demo Narration, reach out to tell me more about your specific project.

Being a New York City-based full-time voice over talent gives me the flexibility to schedule sessions, deliver audio in time to meet deadlines, or provide a fast turnaround time when needed.

I’m available to self-record and deliver quality audio files, collaborate remotely from my home recording space via Source-Connect, Zoom, Microsoft Teams, or other convenient platforms, or work with you from a recording studio in the NYC area. 

You know your app is awesome—let’s give it the voice it deserves!

Professional-quality sound and expert voiceover: that’s my standard.

See samples of app explainer videos for apps I’ve worked on below, or check out more explainer videos and more on my Featured VO Projects page.

Contact me if you would like to join my ever-growing list of happy clients!

Or request an Audition or a Quote. I look forward to connecting with you!