With so many apps, the launch of a new one should generate as much awareness and enthusiasm as possible. a great App Promo can provide key information, build up initial excitement, and maintain that excitement until the app’s launch time and beyond!
When showing how your app is unique, it helps to have a voice representing it that is just as unique.
If you’re considering using a professional voice actor for your app promo I have a few thoughts on why the right voice could make the most of those precious promo seconds.
There are so many apps that I love and currently depend on, and I’m still always looking for new ones. I have pages of apps on my smartphone. Many were recommended to me by friends or found through user reviews, and I think the most effective app promos have that “recommended by a friend” or “valuable insights from a real user” feeling.
It helps to have a friendly voice walk you through a demo of how an app works exactly and what to expect from set-up to power use, without being intimidating or pushy, and while making sure it’s all easy to follow and understand. I think that’s true whether you’re marketing to professionals in a specific field or casual consumers in general. A positive, informative, professional, approachable, and encouraging voice can do that.
- A voiceover can help viewers do less work figuring out what your app is all about.
- A voiceover can speak to a target audience’s needs so they fall in love with an app.
- A voiceover can address any concerns or questions users are likely to have.
- A voiceover can help, reach, convert, and retain new users, or re-engage current users.
- Images alone can be powerful, but images and words together can be a dream team!
- There are also fun ways to promote apps that may include memorable character voices.
No matter what the approach of the overall app promotion is (inspiring, hilarious, a relatable testimonial, completely conversational, seriously informative, or an announcer with a classic sales pitch), my goal is to always make the app attractive to the viewer.
Here are featured videos of a few of the app promos that I’ve worked on.
Remember to Contact me if you would like to join my growing list of happy clients!
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